To contact us with any questions, comments or concerns, send us an email at: email@example.com.
1801 S Meyers
Oakbrook Terrace 60181, IL
Phone: (630) 324 8501
Fax: (630) 324 8510
Welcome to 8to18, Inc | Scheduling & Beyond
What We Do
The launch of Athletics2000 in 1998 started with content provided by local school athletic administrators, and has grown to a place of up to date information integrating student athletes lives and activities into the community. Expansion of services and users has led to growth in a multitude of areas. 8to18, Inc. is quickly becoming the number one provider of sport and activity information from local organizations. Individual sites give administrators a quick and simple toolbox to keep our audience in touch with breaking developments in individual programs. 8to18, Inc. is more than local targeted news. Each month our content reaches millions of fans through on and offline channels. The website continues to be the center of all that 8to18, Inc. does, and we are excited to bring continued growth and new applications.
8to18, Inc. now averages 2 million page views and roughly 250K unique visitors per month. 8to18, Inc.’s digital strategy has resulted in an engaged and dedicated fan base of students, parents, coaches, and communities. The individual pages have constant content updates, socializing media that was once entirely offline. Users can easily share information – from game highlights to directions, from registration to celebration – each detail is just a click away. Our fans take an active role in the production of the content – literally, as producers of data, and also as the subject of the stats. 8to18 Media, Inc. is the conduit to break any brand into a community spotlight.
We partner with brands that want to reach single communities and entire networks. New and unique advertising and sponsorship opportunities allow brands to align themselves with the people who support their world.
The Athletics2000 platform easily integrates as an extension of a schools website – and it’s free to use. The platform is the preferred solution by the NIAAA – placing A2K as best in class.
Allows schools to tap into the Internet and utilize one of the greatest communication tools ever developed. A school’s web presence allows them to be open 24 hours a day while publishing up to date official information about athletic Programs. A school can greatly reduce phone calls and report requests by posting:
-Daily event results and athletic signings
-Rain out and event change information
-Rosters & team pictures
-Camps and meeting information and more…
-All this delivered directly to your website for athletes, coaches, parents, administrators and fans!
Athletics2000′s ControlPanel allows schools to independently manage their website from anywhere via the web. Control panel allows users to easily make changes to athletic web pages without knowledge of HTML programming. You can add announcements, photos, links and directions to increase the effectiveness of your athletic web pages.
Athletics2000′s conference scheduling solution is a 100% web based application, which easily allows conference administrators to distribute the scheduling responsibilities to LeagueKeeper (resource athletic director or individual sport coaches). LeagueKeeper effectively utilizes the power of the Internet to manage and disseminate information to the public such as:
-Team Scores and Standings
-Sport and conference Guidelines
Our company mission is to support our schools’ programs in critical ways through integrated service offerings – and many times, it comes down to raising revenue and school spirit in the easiest, timeliest ways possible.
8to18 program goals: Save precious time and energy, raise awareness and school spirit, raise funds
- High tech, easy-to-use online stores for teams, groups, or schools (no more handling order forms, cash, and hard checks)
- Superior, customized (and free!) designs by an elite design team
- Parents, students, and fans order/pay and even customize with numbers or names directly online
- Earn funds and/or apparel through sales
- Automatic reporting
- Minimal or no excess inventory – eliminate grunt work of folding, packaging, taking inventory, taking orders, handling sizing, handling returns
- Store promotion through 8to18 marketing channels
- Turn-key program: we handle all customer service and setup legwork
- Best profit potental (Up to 90%!)
- Premium LOCAL merchant deals
- Great design, complete with multiple use deals and 1-3 single use key-tag offers
- Excellent incentive program to maximize sales
- Integration-friendly with 8to18 spirit wear (optional) and websites to maximize customer base and profit
- Turn-key program: we do all the legwork on the merchant procurement, card design and creation, and delivery
(Sampling of merchants: Amazon, Best Buy, Expedia, Macy’s, Home Depot, Under Armour, Footlocker, Staples)
- Maximize participation through 8to18 promotion on the school website, parent dashboard, local value cards, email alerts
- Easy registration – takes only minutes to set up
- Collect $ year-round
- Easily send to family, friends, and supporters – once someone signs up, you don’t need to do anything but shop and money goes to the organization
Advertising & Sponsorship
8to18 Media, Inc.’s unique content attracts a local, engaged and loyal readership. Users are the communities that spend time and energy supporting the brands that support their daily lives. Our Audience instantly and purposefully engaged with content, allowing adjacency and alignment to become focused and targeted at an unparalleled level.
Campaigns are targeted at all levels of the network – from school specific to network wide.
IAB Standard Sizes
Top Leaderboard: 728×90
Small display ad: 125×125
Large rectangle: 300×250
Connect Your Brand
8to18, Inc. proves to be the partner that can bring your brand into the communities that support your goals. Campaign engagement occurs online and offline when utilizing our full toolbox!
Connect with tens of thousands of influential, educated users each week
Athletic2000’s Corporate Sponsorship team will work with you to design a custom-tailored program to help your organization reach its financial, marketing and philanthropic goals in our unique, community-driven environment. Contact us and find out how easy it is to join other distinguished businesses and non-profit organizations that are already part of the Athletics2000 community.
Sponsorship vehicles can include:
• Digital advertising and sponsorship including ads, splash pages and online pre-rolls
• Electronic newsletters, delivered into the mailboxes of highly engaged, devoted fans of their respective community athletes and activities
• Offline place-based sponsorship space in and around events at our schools and programs
• Direct access to a difficult-to-reach, concentrated and affluent audience that includes consumers as well as many business decision-makers
• Important name recognition for your brand message among professionals and business leaders likely to be interested in your products and services
• Appreciation from your customers and peers who will recognize your commitment to the community and your support of their schools and children
Want to know more? Ask us how we can help – Contact Us below.
To contact us with any questions, comments or concerns, send us an email at: firstname.lastname@example.org.
1801 S Meyers
Oakbrook Terrace 60181, IL
Phone: (630) 324 8501
Fax: (630) 324 8510
Our communities rally around our student populations. When the student athlete succeeds, the supporting fans feel that success. Yet, programs still run into unnecessary speed bumps. Student athlete participation can reach a stand still when the programs cannot guarantee the athlete has health clearance, as well as parental clearance.
Athletes who wish to participate in sports must be cleared before they tryout or begin practices. This year, our partnering schools will be using an online service to do this.
When you think about your marketing funnel, how do you think about the work you do to optimize it? You may have never considered it, but a lot of what you probably do is work to minimize the number of breaks in your marketing chain.
Ideally, you should be working to carry information and context about your leads throughout the different stages of your funnel — minimizing as many breaks in your marketing chain as possible, and strengthening the impact of your marketing. And today, minimizing breaks in the chain means putting your data to use in as many ways as you can. In this post, we’ll walk you through exactly what this means in a modern-day marketing world — and how you can apply (and gain) context in your individual marketing channels to help you more effectively move leads further and further down the funnel.
In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole. We saw which keywords drove traffic to our website, and we worked to rank higher for those keywords. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. In other words, we didn’t have a way to connect the dots between the mass of traffic we were measuring and the real people it represented.
In what I think of as the middle ages of online marketing, technology took us a step further. We used a lot of different marketing tools — an analytics tool, a CRM system to tap into our sales team’s data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. We could optimize each channel individually — landing pages based on their conversion rates, emails based on their open and clickthrough rates — but sharing data between these individual systems was difficult at best, and often impossible. Wanted to infuse your CRM system with data from your latest email marketing campaign? It was doable, but very manual. Wanted to give your sales team a digestible history of interactions with a lead across all of these tools? Let me know if you ever figured that one out.
Luckily, we’ve entered a modern marketing era where these are solvable problems thanks to integration. With a modern marketing software platform (like HubSpot), all of your marketing tools talk to one another, right out of the box. (And if you still use many different tools, today you might be able to glue them together with the help of a savvy developer.) Means aside, it’s possible to do things we never would have dreamed of doing just a few, short years ago. Rather than marketing to one audience with one message, we can now market to an audience of one, delivering a consistent, personalized message specific to each individual across every medium. The content you serve to each individual can be tailored based on the context you collect from every channel.
There is an important paradigm to dig into here. Every time a lead or a potential lead comes into contact with your brand, you have two opportunities: 1) to learn more about them (acquire context), and 2) to leverage what you already know (apply context to your content). And as we mentioned up top, today, minimizing breaks in your marketing chain means putting your data to use in as many ways as possible. Collecting context, and applying it to your content.
The implications of applying context to your content are huge. Your marketing results improve when you deliver more relevant messages to your prospects based on what you already know about them; and your campaigns are supercharged when you can deliver the same consistent message across every medium your prospects see. You can even have a huge impact on your sales team’s performance. In the same way a snowball grows as it rolls down a hill, you accumulate more and more data about your leads with each and every marketing touch point as they move through your funnel. And when the time is right for your sales team to reach out, that data can be transformative to their processes.
Lost on where to start delivering this kind of a personal marketing experience to your leads, prospects, and sales team? Let’s take a look at some real examples of opportunities to gain and apply context with every marketing tool in your arsenal, at every step in the funnel, and through every channel your leads touch.
Context You Can Gain
Social media is a channel that can’t be personalized in the same way email messages or your website can be personalized, but there are still ways in which you can apply context you have about your leads to the content you share in social media.
With the tools available to marketers today, there are a lot of different ways to optimize your funnel and improve your marketing — from A/B testing button colors and experimenting with PPC bids, to website redesigns and testing different types of blog posts. All of these are important, but few can have the kind of impact across all of your channels in the same way as a concerted effort to share context between your marketing tools, and apply it to the content you create (HubSpot’s software can do all of the above … wink wink).
How big a role does context play in your marketing? In what ways can you improve?
February 18, 2013
Former Gordon Tech and Southern Illinois University standout Camron Smith bookends the boy’s state final coverage, as he will serve as the analyst on the 1A and 4A telecasts. Longtime IHSA TV talent Mark Lindo returns to work with Bernhard on the boy’s games in Class 2A, while Sean Harrington joins the broadcast team as the analyst on the 3A tilts. Playing for his father, Jim, Sean led Elgin High School to the state tournament in 1998 and went on to serve as a team captain during his playing career at the University of Illinois.
Guiding viewers through the month of high school hoops action will be WSCR 670 The Score personality Matt Rodewald, who will serve as the studio host and sideline reporter throughout all four weekends.
The action begins with the IHSA Class 1A & 2A Girls Basketball State Finals on Friday and Saturday, February 22-23 from Redbird Arena on the campus of Illinois State University in Normal. The girl’s finals continue from Redbird with the Class 3A/4A tournaments on Friday and Saturday, March 1-2. The action then shifts to Carver Arena inside the Peoria Civic Center for the 2013 IHSA Boys Basketball State Finals. The Class 1A/2A tourneys will unfold on Friday and Saturday, March 8-9, before the final high school games of the season are contested during the Class 3A/4A tournaments on Friday and Saturday, March 15-16.
A brief bio on each broadcaster is available below:
PATRICIA BABCOCK MCGRAW – 2A/4A Girls Analyst
Patricia Babcock McGraw brings nearly a decade of broadcasting experience to the IHSA state finals, including having served as the color analyst on television broadcasts for the WNBA’s Chicago Sky and DePaul University women’s basketball. Since 1997, she has been a reporter and columnist for the Daily Herald, writing a weekly women’s sports column that is one of the few of its kind in the country. During basketball season, she is a game and studio analyst for women’s basketball games on the Big Ten Network. The 1990 Indiana Miss Basketball winner went on to play collegiately at Northwestern University, where she earned All-Big Ten and Academic All-Big Ten honors.
DAVE BERNHARD – 2A/4A Girls & Boys Play-By-Play
Dave Bernhard has become the face of the IHSA TV Network over the course of the past decade, working the football playoff pairings show, football state finals, boys & girls basketball and baseball state final broadcasts. The Beecher High School grad has covered high school athletics in Illinois on television, radio and in print for nearly 30 years. Dave was inducted into the Media Wing of the Illinois Basketball Coaches Hall of Fame in 2009 and has earned two local Emmy and two Cable Ace award nominations for his work on IHSA events.
KELLY BURKE – 1A Girls Analyst
Kelly Burke is a sports anchor/reporter for WSIL-TV News-3 in Carbondale. For the past three years she has covered area high schools and the Southern Illinois University Salukis, working on Saluki basketball and football broadcasts and coaches shows. She grew up in Arizona and was a standout runner and basketball player in high school, before going on to run track and cross country at Arizona State University. A magna cum laude graduate of the Walter Cronkite School of Journalism, Kelly has worked production for ESPN, TNT, and Major League Baseball. Before coming to Southern Illinois, she started her career at KDRV-TV in Medford, Oregon, as a weekend sports anchor/reporter.
LEE HALL – 1A/3A Girls & Boys Play-By-Play
Lee Hall first joined the IHSA TV network in 1994 and has since gone on to cover IHSA state final events in the sports of basketball, football, baseball, softball, volleyball and track & field. Lee has served as the Sports Director at WEEK in Peoria since 1988 and has been a fixture on the Peoria Sports scene, calling television play-by-play for Bradley University Men’s Basketball, Peoria Rivermen hockey, Peoria Chiefs minor league baseball and Peoria Pirates arena football. Lee is an alum of Academy of Our Lady/Spalding Institute High School in Peoria, where he was a co-captain on the baseball team with current New York Yankees manager Joe Girardi.
SEAN HARRINGTON – 3A Boys Analyst
Sean Harrington is currently a basketball analyst for the Big Ten Network (BTN), calling games and making studio appearances on BTN. Harrington played for his father, Jim, at Elgin High School, where he guided the Maroons to the state tournament in 1998. He was then a part of four NCAA Tournaments teams at the University of Illinois and went on to serve as the Director of Basketball Operations at both Illinois and St. Louis University. Harrington also made coaching stops at the University of Kansas and Northern Illinois University and has broadcast games on ESPNU as well.
JILL HUTCHISON – 3A Girls Analyst
Jill served as the head women’s basketball coach at Illinois State University from 1970 to 1999 and earned enshrinement in the Missouri Valley Conference and Women’s Basketball Halls of Fame for her prodigious career. She has served as a basketball and volleyball analyst on radio and television for over a decade, including regular appearances on Missouri Valley Conference TV, ICN5 Broadcasting and Fox Sports Midwest. Hutchison was the first-ever President of the Women’s Basketball Coaches Association and won 428 games in her coaching career, in addition to a combined nine trips to either the NCAA or NIT tournaments.
MARK LINDO – 2A Boys Analyst
Mark Lindo was a high school basketball coach in Illinois for 27 years, reaching the Sweet 16 three times during his time leading Aurora Central Catholic and Naperville North. A member of the Illinois High School Basketball and Baseball Halls of Fame, Mark continues to serve as an assistant basketball coach at Aurora University. Mark has served as a color analyst on IHSA TV network broadcasts for nearly a decade and he also works as the radio analyst for Northern Illinois University football games, including the 2013 Orange Bowl, as well as on select NIU basketball games. Mark has called numerous high school, collegiate and minor league basketball, baseball and football contests on radio and television.
MATT RODEWALD – Host & Sideline Reporter for all games
Matt Rodewald is an Emmy Award winning reporter and a sports radio mainstay for the last decade in Chicago. Matt has been an innovator in high school sports coverage in Northern Illinois, including the creation of the successful “High School GameNight” post-game show while at ESPN 1000. Matt is also the founder of NBC 5′s “Prep Destination of the Week,” a ground-breaking segment that saw unprecedented success with social media interaction. Matt currently serves as an anchor/host at 670 The Score, while contributing to CN100, PlayON! Sports and High School Cube during high school game broadcasts. An experienced play-by-play announcer with WKRS, WBIG, and ESPN 950 in Indianapolis, the Geneva High School grad has also covered high school sports for the Chicago Tribune and the Kane County Chronicle.
CAMRON SMITH – 1A & 4A Boys Analyst
A native of the west side of Chicago, Camron was a standout on the hardwood at Gordon Tech High School and went on to play in the NCAA Tournament three times as a member of the Southern Illinois University basketball team from 2004 to 2007. He made his debut on the IHSA TV Network a year ago, serving as an analyst on the Class 2A games. Camron has a wide array of media experience, having covered high school, collegiate and professional sports as a reporter/analyst for Comcast CN100 and the Big Ten Network. He also hosts CN100′s show “Prep Profile” and delivers color commentary and sideline reports for CN100′s IHSA Games of the Week in football and basketball.
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1801 S. Meyers Rd, Suite 300
Oakbrook Terrace, Illinois 60181
Last Edited on 2015-03-31