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IHSA to revise state finals schedule if Jewish team advances

The schedule for the Class 1A and 2A boys basketball state finals will be revised to avoid a religious conflict if Chicagoland Jewish High School of Deerfield qualifies, the IHSA said Thursday.

Chicagoland Jewish advanced to the finals of the Class 1A Mooseheart Sectional by beating the host school Wednesday and will play for the sectional title Saturday. The school then would have to win Tuesday’s Northern Illinois University Supersectional to reach the state finals March 8-9 at the Peoria Civic Center.

To avoid requiring Chicagoland Jewish to play on the Jewish Sabbath — from after sundown Friday to sundown Saturday — the revised schedule for Saturday, March 9 would shift the Class 2A state championship and third-place games to the first session (12:15 to 2 p.m.), with the Class 1A games to be played in the evening (6:30 and 8:15 p.m.).

The schedule for Friday, March 8 would remain unchanged, with the Class 1A semifinals being played at 12:15 and 2 p.m. and the Class 2A semifinals set for 6:30 and 8:15 p.m.

Copyright © 2013 Chicago Tribune Company, LLC

Try These Scholarships for Hot and Not-So-Hot Majors By SCHOLARSHIP AMERICA

If you’ve struggled to choose a major, worried about finding a job after graduation, or are unsure if taking out hefty student loans is worth the investment, you aren’t alone. Fortunately, research is being conducted to help you make informed decisions as you embark on your college career.

The Center for Education and the Workforce at Georgetown University outlined the results of the U.S. Census Bureau’s American Community Survey Estimates in a 2012 report that described the financial returns and unemployment rates for various college majors. If you happen to be studying one of the top-earning majors, congratulations! But if your major falls on the low end of the salary and job-prospect scale, it may be time to rethink your future.

[Explore some hot majors with bright futures.]

Outlook: Not So Good.

Professions in the arts and humanities bear the brunt of an economy run aground.

The collapse of the housing market led to the highest rate of unemployment among majors discussed in the report, 13.9 percent, for recent architecture grads. If you’re in this area of study—and worried about your employment prospects—make out a list of the pros and cons of a switch to engineering. You just might find a new path to consider.

But if you have a passion for architecture and can’t imagine a future doing anything else, there’s a silver lining: scholarship opportunities. The American Architecture Foundation offers grants and scholarships to architecture students.

According to the report, anthropology and archeology majors bottomed out with a meager median salary of $28,000 for recent grads and an unemployment rate of 10.5 percent, and graduates with majors in film, video and photographic arts, fine arts, and religious studies faced higher unemployment rates and earned a paltry median salary of $30,000.

[Find out more about visual arts scholarships.]

The U.S. Department of State offers scholarship programs for students of all levels interested in cultural and language experiences. You’re a creative and motivated person; that’s what got you into the arts in the first place. Use those qualities to your advantage and you may find support in unexpected places. Do some digging in your local arts community and you will likely find ways to pursue your artistic endeavors, in and out of the classroom. Many community organizations will also sponsor exchanges and exhibitions for local artists.

[Learn which majors have the best return on investment.]

Outlook: Promising.

Not surprisingly, the report states majors with high scientific and technical content had the best job placement and salary prospects. According to the report, engineering majors had a 3.4 percent unemployment rate and the highest earnings for recent grads, an average of $55,000.

If you are thinking about earning a degree related to engineering, math, or computers, there are plenty of scholarships available from the Society of Women Engineers,IBM, and HoneywellThe Society for Science and the Publicand Intel also both support competitive programs for high school students interested in science and technology.

If you’re considering a major in science and technology you’d better be passionate about this field. Yes, the job prospects are great, but that comes at the price of many long weekends in the library and late nights in the lab. Degree programs in science and technology can be highly competitive and challenging, and workers in these fields are often expected to complete a higher degree to stay competitive in the field.

If you have no interest in a career in science and technology, you may find your calling in the fields of education, health care, or business.

According to the report, earning a bachelor’s degree in education and healthcare is more valuable than a degree in architecture, humanities, journalism, computers, social science, arts, or business, as far as job placement is concerned. Recent graduates with healthcare degrees see a 5.4 percent unemployment rate and the third-highest median salary, $43,000.

Two large organizations that recognize the sunny outlook for students in these fields are the National Education Associationand the National Science Foundation. They fund several scholarship programs for students majoring in education and the sciences.

If you have a sharp mind for decision-making and leadership and love working with people, a business degree can channel those qualities into a stable and rewarding career. Management information systems and statistics is a technology-oriented business major with a rapidly rebounding job market. With this degree, you can look forward to a 4.4 percent unemployment rate and high earnings, like the reported $74,000 enjoyed by experienced grads.

Unsure where to start your business scholarship search? TheUnited Negro College Fund, the Government Finance Officers AssociationFuture Farmers of America, and Women in Public Finance offer generous scholarships for business-related majors.

While economic factors may weigh heavily on your mind when choosing your career path, it’s important to choose a major that fits your interests as well as your budget. Striking a balance between personal fulfillment and financial security can be difficult to maneuver, but doing so can lead you to land a rewarding career in which you’ll excel.

Angela Frisk holds a bachelor of science degree from theUniversity of Minnesota—Twin Cities and is a former scholarship recipient. She joined Scholarship America in 2012.

Sporto-Scope

Pisces: Feb 19 – Mar 20

With Winter sports wrapping up, and Spring activities kicking off, local athletes are going to be very, very, busy.  Avoid injuries and a sidelined summer vacation by stretching and warming up properly before activities!

From our friends at the IAB: Content Marketing: Who’s The Boss?

By Julie Van Ullen on February 11, 2013 8:53 AM | Permalink | Comments
Leading publishers and technology providers discuss innovative, collaborative content sharing efforts

While it is the year of data, mobile, and the snake, 2013 also continues to revitalize the age-old trend of content marketing and syndication. It seems these ideas are so old they’re new again.

John Deere has been doing it since 1895 with “The Furrow,” so what is making content marketing so attractive now to the modern marketer? While there is no clear cut definition of content marketing, I would put forth that it is content created by a brand, that even if the branding were removed, that the content would still be valuable and engaging to a reader. If done well, it creates positive brand connotation. And if we work with that definition, it makes sense that the modern marketer (much like the modern publisher) wants to get the attention of content-ravenous consumers, most of whom have one or more devices attached to them at any given moment with which to consume.

Last week, the IAB held a Content Marketing Town Hall to foster a discussion around both the concerns and opportunities publishers have in the content marketing and syndication space. The IAB AdLab was packed to the brim. Publishers came with some fears about brands honing in on the content business. To open the day, Andrew Susman, President & CEO of StudioOne and ICSC Board Chairman, reminded us with calming voice that,“Currently the industry sees branded content as a type of media buy, but actually it’s a type of content. If you bring audience to branded content – you get content marketing.”

Joe Pulizzi, Founder of the Content Marketing Institute, delivered the opening keynote of the day, outlining the opportunity for publishers and brands to work together to deliver relevant content to consumers, whether branded or editorial, because, as Jonathan Perelman, VP Agency Strategy and Industry Development at BuzzFeed later noted, “Great content finds its audience.” So it seems that the name of the game is getting engaging content in a place where your readers will consume it, whether you’re a publisher embracing branded content on your site, or you’re looking to syndicate out your editorial content to brands.

One concern did resound in the room around advertorial content. Should there be guidelines that clearly denote advertorial content? Do ethical standards need to be set for branded content and along with it, best practices on transparency and disclosure? Do we need to create sponsored content labeling conventions? And especially as automated platforms serve up content, how can we ensure that we’re seamlessly integrating advertorial content but not duping readers? The need to ensure will undoubtedly be an ongoing conversation within the IAB, among our membership, and in the industry as a whole.

Download Content Marketing Insights from IAB’s January 2013 Town Hall 

The IAB Content Marketing Town Hall was held on January 24, 2013. Moderated by Susan Borst, Director, Industry Initiatives, IAB, the following industry leaders presented at this IAB member-exclusive event:

Amy Hyde, Product Strategy & Business Development R&D Ventures, New York Times Company

Andrew Susman, President and CEO, StudioOne; Board Chairman, ICSC

Asli Hamamci, Director, Digital, Mindshare

Bill Powers, EVP – Corporate Development, Swoop

Brett Curtis, Global Business Director, Thomson Reuters

Greg Cypes, Director of Product, AddThis

Hal Muchnick, President, Kontera

Joe Pulizzi, Founder, Content Marketing Institute

John LoGioco, SVP & GM, Outbrain

Jonathan Perelman, VP Agency Strategy & Industry Development, Buzzfeed

Ken Zinn, DVP of Marketing – Online Business Unit, Sears Holding

Mark Howard, SVP – Digital Advertising Strategy, Forbes Media

Michael Goefron, Director of Operations, Unruly Media

Peter Minnium, Head of Digital Brand Initiatives, IAB

Shafqat Islam, Co-Founder & CEO, Newscred

Skip Brand, CEO, Martini Media

Tim Clark, Corporate Blogs Editor-in-Chief & Social Media Strategist, SAP

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